Understand you customers. Understand how your customers perceive your business. What your benefits are and where the business could be improved. Find out what is important to them about your product or service.
- Get information in a very cost effective manner.
- Do repeated research to find out if your customers perceptions of your business are improving or declining.
Ed did consumer research for a number of Procter and Gamble brands including, Crest, Scope, Duncan Hines Cake Mixes, Jiff Peanut Butter, and many test market brands.
Ed did market measurement (evaluating trade and consumer indices) for the Health Care Division, Beauty Care Division, and others.